I'm horrible about brushing my teeth every day, not until I ran across the whitening expressions flavors could I tolerate shoving a toothbrush full of paste in my mouth without gagging. I first found the citrus flavor and loved it, but can understand how the yellow colored toothpaste was a hard sell, no matter how big of a font was used to write "whitening" on it, and it's sweet flavor was a little counter intuitive. The vanilla mint is perfect, this flavor actually makes me want to brush my teeth every day. I really want to keep being able to find it at the grocery store, and I'm afraid it might have completely disappeared, which always seems to happen once I like a product.